Managerial Economics Class Cases

Based on the running chapter case in the text book. Read the section in the introduction.

1. Chapters 1, 2, 3. What information do you need to make the decisions?
2. Chapter 4. What factors affect demand for beverages?
3. Chapter 5. Forecast sales from Table 5.1, 5.2
4. Chapter 6. How do you evaluate production costs? Which are fixed versus variable?
5. Chapter 7. Which firm has negotiating leverage? How can it be used?
6. Chapter 8. If the market is perfectly competitive to this firm, what is the estimated output and potential profit? How will you choose the final price and output?
7. Chapter 9. Use the cost curves and determine the amount of money that can be spent on a marketing campaign to justify the higher price. Hint: You need to avoid a loss.
8. Chapter 10, 11. What factors affect the price you can charge to large bulk buyers?
9. Chapter 13, 15a. Build the spreadsheet in Chapter 13 but use the current Czech/US exchange rate. Based on interviews in 15a, what is next for the beverage industry?