Chapter 1 Exercise 3

3. Choose a company and describe three decisions that must be made: one at the operations level, one tactical, one strategic. Be specific.

Answer is variable, mostly check to see if the choice of level is correct. See the text for examples. Operations level is usually easy but often overlooked. Strategy is easy to grade but can be hard to identify. Tactical can be difficult to judge without knowledge of the firm and industry.
As an example, consider the McDonald’s case from the perspective of a franchise owner. Operations level decisions include the number of workers needed for each shift and the amount of food to order and prepare at various times. Tactical decisions would include setting prices, hours of operation, and pay rates for employees. Strategic decisions are rare, but would include whether to franchise the store in the first place and where to locate the restaurant, or when to go out of business